Toms Shoes takes next step

By Jeff Beer  | June 09, 2011

This week, company founder Blake Mycoskie announced that the popular California-based Toms Shoes brand will betaking its talents to eyewear. So now, in addition to supplying shoes to needy kids around the world, Toms will be helping people in developing countries with their eyesight.

If you don’t know the Toms business model, for every pair of shoes sold the company gives a pair of shoes to a child in need, primarily in the U.S., Argentina, South Africa and Ethiopia. Now they’ll be applying that same concept to eye care, selling stylish sunglasses in order to give prescription eyeglasses and sight-saving medical treatment to people in need. These efforts will be done with the Seva Foundation, starting in Nepal, Tibet and Cambodia.